The Flemish Masters Museum Tour

New series of successful virtual VIP tours of Flemish museums.

“The Flemish Masters Museum Tour” picks up where the “Stay At Home Museum” left off.

The “Stay At Home Museum” was a worldwide success. Over 2.5 million viewers from almost 100 countries were the honoured guests taking part in virtual tours of works by Flemish Masters such as Rubens, Bruegel, and Van Eyck. The series gained the attention of offline and online media in 50 different countries and was even proclaimed the “best lockdown entertainment” by the BBC. The new “Flemish Masters Museum Tour” is continuing in the same spirit.

The successful concept remains unchanged

In the new “Flemish Masters Museum Tour” the viewer will pay a virtual VIP visit to prominent Flemish museums and collections. During the tour, an expert from the museum will provide information and insight, zoom in on fascinating details, and tell incredible stories. The result is a series of online documentaries that are guaranteed to be a unique and educational experience.

The online tours in the “Flemish Masters Museum Tour” are short, stand-alone documentaries. However, they could also be used to prepare, guide, and inform people who are planning on making a real-life visit to a museum (when measures allow). That is why the subtitle for this series is: your personal preview for the real thing.

The following museums are opening their doors to virtual visitors

Thursday, 12th November: Museum Mayer Van Den Bergh in Antwerp.
The museum's director tells the incredible story behind the masterpiece “Mad Meg” by Bruegel, which the museum originally purchased for the equivalent of 12 euros.

Thursday, 19th November: St. Peter's Church in Leuven.
At the centre of this tour is the “Altarpiece of the Holy Sacrament” by Dirk Bouts, which in many ways pushed the boundaries of fine art. Some art historians consider Bouts the first real landscape painter.

Thursday, 26th November: St. John's Hospital in Bruges.
During a tour of the exhibition “Hans Memling in Contemporary Art”, digital art lovers will discover how Memling not only influenced the painters Dürer and Raphael, but also modern artists such as Joseph Kosuth, Kehinde Wiley and Aydin Aghdashloo.

Thursday, 3rd December: KBR museum in Brussels.
According to some experts, the Flemish Primitives did their best work not on canvas but in manuscript miniatures. This episode shines a spotlight on the most beautiful specimens in the library of the Dukes of Burgundy.

Same time, same place

Each episode will be published at the same time and in the same place: at 7 PM on the Flemish Masters Facebook page, the VISITFLANDERS YouTube channel and the Flemish Masters website. You can also rewatch each episode after it premieres.

The new “Flemish Masters Museum Tour” is an initiative from VISITFLANDERS, the Flemish museums and the Flemish culture TV channel Canvas, in collaboration with FARO, the Flemish Institution for the Cultural Heritage Sector.

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