How do we do this?
We do this from our head office at Grasmarkt 61 in Brussels. In addition, many of our colleagues are active abroad in countries such as the Netherlands, France, the United Kingdom and Ireland, DACH (Germany, Austria, Switzerland), Spain, Italy, the United States and Canada and/or we work with agents in Scandinavia, Asia, Australia and New Zealand, among other places.
Our vision and mission
At VISITFLANDERS, we strengthen tourism’s positive power. This enables Flanders to flourish as an innovative, inspiring and high-quality travel destination, thereby benefiting the region, its residents, entrepreneurs and visitors.
Flora et Labora
'Flora et Labora' is our vision and strategy document. This is based on the Tourism policy memo and 'Travel to Tomorrow' conceptual framework. It describes how we intend to achieve our goal of flourishing as a destination. What can we do to develop tourism in Flanders sustainably in accordance with our chosen themes: Arts and heritage, Flanders Naturally, Culinary Flanders, Cycling, Conferences and events and Everyone deserves a holiday?
Our six themes
We focus on the intense experience of a place, a destination. This can involve meaningful encounters, specific activities or a sustainable travel formula. Instead of concentrating on a specific city or region, we develop broader Flemish narratives based on the following six interdependent themes. Wherever possible, we combine these themes to further strengthen people’s experience.
Arts and heritage
Flemish Masters, urban and religious heritage, castles, gardens and memorials to the Great War.
Flemish parks and national parks, the landscape, nature reserves, waterways and the coast.
Flanders as an ideal place for epicureans to savour our beer culture, local artisan products and lavish dishes. All are flourishing thanks to exceptional craftsmanship.
Flanders is all about road races and known for its cycling culture. Cycling is also an ideal way to experience our destination.
Conferences and events
The VISITFLANDERS Convention Bureau to work with associations and Event Flanders to attract events with international appeal.
Everyone deserves a holiday
The right to holidays for everyone, now and in the future.
A sustainable destination
For tourism to contribute to Flanders’ flourishing as a destination, sustainability is an important factor. Part of our sustainability plan focuses on Flanders as a destination. How can we support our stakeholders in making Flanders an optimally sustainable tourist destination? Additionally, we wish to reduce VISITFLANDERS’ own ecological footprint.