From 2023 to 2025, a first, unique group of food professionals joined forces under the banner ‘Ambassadors of GOESTING’. Chefs, producers, makers and culinary innovators who have one thing in common: a deep desire to raise gastronomy in Flanders to a higher level together.

This collective formed the first generation of ambassadors – pioneers who used their passion, craftsmanship and stories to position Flanders internationally as a strong, spirited and flavourful culinary destination.